Disclaimer: personal project

I felt the existing design was just too white and could be made a bit more punchy and eye catching. I decided to break up the whiteness by using the existing sites content and colours but create a new layout. I created wireframes that can be seen on the final page and also the final layout. I wanted to design something a little more sleek and elegant. I felt using black more was the right choice as this was the opposite of the current ASOS brand at the time of design, whilst still keeping with the current colours.

Added to this I have also created a responsive email design that is the same style as the website. This is to show how the brand could work across other channels.