Hertz Website redesign

Whilst I was working at Hertz we had a lot of troubles with the site as it was then. I was tasked to look into redesigning the site to make it more modern, easy to update and responsive, amongst other things. As we had no UX department I had to improvise really, I did some research and had discussions with another member of staff who had experience of UX in a previous role. I came up with some rough sketches, which then moved onto wireframes and then the final design.

We also decided to redesign the email newsletters that were going to be rolled out. The idea was the to keep the same consistent look and feel of the website.

This was the very first UI/visual design project I had worked on and that really led me onto a career in UI/visual design. Plus it made me branch out into email design.